People all around you are changing the world

InnerWill was born from a company that is living proof that leading starts from within, then transforms others.

Luck Companies began its Values Based Leadership journey in 2003 by focusing on the culture within the company. As the company experienced the significant impact of this work internally, they began sharing it with other organizations and leaders. By 2015, Luck Companies’ message and work had reached hundreds of other organizations. It was clear that there was a need for this work in the world. In collaboration with a community of VBL practitioners, the InnerWill Leadership Institute was launched to pursue our mission to develop better people, braver leaders, and a wiser world.

For a closer look at InnerWill download our Annual Report

Make a Wiser World

Individuals, families, small companies, large corporations, service organizations — our Values Based Leadership (VBL) model is used every day to produce leaders who create a positive impact across disciplines, industries, and communities.


Our board of directors and advisors have led the charge in fully implementing Values Based Leadership for themselves, their families, and others around them. They are researchers, academicians, and practitioners operating at the highest level and generously sharing their experience.


Our facilitators excel at uncovering individual and organizational values, beliefs, priorities, and aspirations. Working one-on-one, with small groups, or at the enterprise level, they discover, magnify, and activate hidden human potential.


InnerWill staff form a community of many voices brought together for a common good: a wiser world. Their individual and collective efforts make our VBL tools and processes accessible to all.