
InnerWill was born from a company that is living proof that leading starts from within, then transforms others.
Our commitment to creating a better world through Values Based Leadership stems from our founder and President & CEO of Luck Companies, Charlie Luck, IV, who recognized the power of people and the impact organizations can have on the lives of their employees, customers, and communities.
After an 85-year history as a successful family-held business, Charlie realized that Luck Companies has so much more potential if alignment and collaboration of senior management could be improved. This led to a Values Based Leadership journey — for his family and for the workplace. As a result, Luck Companies is the largest family-held and family-run aggregate business in the country, ranks in the top three most engaged places to work in the U.S., and is a thriving organization built for the future.
The support and enthusiasm for this inspiring work led to the founding of InnerWill in 2015. Since then, we have worked with more than 150 organizations to teach them how to overcome business challenges and drive success through Values Based Leadership. The tools, models, and content we use are tested at Luck first. We collaborate with experts and thought leaders around the country to learn, innovate, and build our effective programs — thereby setting the standard for VBL development.
We believe in empowering people to effect positive change at work, at home, and in the wider community to amplify impact. We’re ready to help you do the same.
You can choose to do bigger things, better things.
Watch this short video to unlock your amazing potential.

Companies who have implemented our values-based approach to leadership have seen a significant impact on organizational outcomes — including higher levels of engagement, lower levels of turnover, and increased alignment around a company’s strategy and mission.
MEET OUR TEAM
BOARD
InnerWill’s Board of Directors and Advisors have led the charge in fully implementing Values Based Leadership for themselves, their families, and others around them. Our Board brings a wide range of experiences, competencies and perspectives that help ensure our program excellence and effectiveness.
FACILITATORS
Our facilitators bring their depth of knowledge, mastery of facilitation, and passion for helping individuals and organizations realize their potential to everything they do.

Greg McCann
Board of Directors
As a consultant, coach, presenter, author and professor, Greg McCann has worked to develop leaders in family enterprises, including family offices. The emphasis of his work is on developing leaders…
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Katy Wilder Schaaf, Ph.D.
Board of Directors
Katy Wilder Schaaf, Ph.D. is a Licensed Clinical Psychologist and works alongside her own family using governance to support the vision and values of E. Ritter & Company, a 5th…
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Jack Mitchell
Board of Directors
Jack Mitchell is Chairman of Mitchell Stores (Mitchells/Richards/ Wilkes/Marios), a three-generation family business that operates men’s and women’s specialty stores in Connecticut, New York, California, Washington and Oregon. Under Jack’s…
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Dr. Thomas Epperson
President, Facilitator and Coach
Tom is the President of InnerWill Leadership Institute and has over twenty years of experience as an executive coach, facilitator, and speaker, and regularly works with clients to help transform…
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Wendy Berenson
Facilitator and Coach
Wendy believes that nothing great is ever achieved without enthusiasm. Her enthusiastic, optimistic, and animated style enables her to create a dynamic and energetic training environment where she is able…
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Carla Ruiz, PCC
Facilitator and Coach
Carla is an enthusiastic and passionate speaker who connects with and engages her audience through candor, humor and real life examples.
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Britten Parker
Facilitator and Coach
Britten Parker is a Facilitator with InnerWill, an organization committed to developing better people, braver leaders, and a wiser world through the practice of Values Based Leadership (VBL).
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Sharon Amoss
Director of Operations and Facilitator
With almost 20 years of experience in Values Based Leadership, Sharon practices VBL in her role as our Director of Operations and shares the practice of VBL with our clients…
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Marcelle Fowler
Coach
Marcelle brings more than 20 years of experience in organizational effectiveness, talent development, and leadership coaching within diverse sectors and global, Fortune 200 corporations. She holds an MBA from Georgia…
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Kim Jones
Client Coordinator
Kim Jones has been with InnerWill since its founding in 2015. She brings a deep sense of service and organizational expertise to supporting the team and helping ensure the smooth…
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Betsey Fortlouis
Director of Development and Partnerships
Betsey has dedicated over 15 years of her career to helping organizations achieve their missions through strategic communications, capacity building, and revenue generation. She is passionate about relationship building and…
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Charles S. Luck, IV
Founder, Board of Directors
As President and CEO of Luck Companies, Charlie Luck is the third-generation Luck family member to lead the privately held and family-owned organization founded in 1923. Charlie collaborates with the…
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Wanda Ortwine
Treasurer, Board of Directors
Wanda’s passion for developing values based leaders within family systems has sustained her through her role as Chief Family Officer of Luck Companies and with the transformation of other multi-generational…
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Roy Goodman
Secretary, Board of Directors
As Chief Financial Officer for Luck Companies, Roy focuses on leading the organization’s finance and information technology departments and identifying and accomplishing financial and non-financial goals for the corporation. In…
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Kelly Lewis
Board of Directors
Kelly Lewis, PCC, is Principal of Lewis Leadership Group, a leadership development and coaching firm committed to helping organizations and individuals uncover their power and joy. Kelly leverages her in-depth…
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Christopher Yates
Board of Directors
Chris Yates serves as the Chief Talent Office for Ford Motor Company, and has led Values Based Leadership efforts in several organizations, including Caterpillar and Microsoft. His diverse range of…
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Guy Clumpner
Board of Directors
Guy Clumpner is the President of Holt Development Services Inc. (HDSI). For over two decades, HDSI has helped client- partners integrate and customize Holt’s Values Based Leadership model within high…
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Beena Sharma
Advisory Board
Beena Sharma is widely recognized for her achievements in successfully conceptualizing, developing, and delivering systemic Leadership Development efforts. She is Founder and President of the Center for Leadership Maturity, a…
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Jim Kouzes
Advisory Board
Jim Kouzes is the coauthor with Barry Posner of the award-winning and best-selling book, The Leadership Challenge. He’s also the Dean’s Executive Professor of Leadership at the Leavey School of…
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Dennis Jaffe
Advisory Board
Dennis Jaffe works with multigenerational families to develop governance practices and the capability of next generation leadership, and to develop the capability of financial organizations and family offices to serve…
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Larry Mills
Advisory Board
Larry Mills is the founder of Holt Development Services, Inc., and Executive Vice President of the Holt Companies. He brings a practical business sense to the training and development arena,…
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David Bork
Advisory Board
David Bork pioneered the integration of Family Systems Theory with sound business practice in his career as a family business consultant. His profile of the families who practice constructive behaviors…
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