InnerWill was born from a company that is living proof that leading starts from within, then transforms others.


Our commitment to creating a better world through Values Based Leadership stems from our founder, Charles S. Luck, IV, who recognized the power of people and the impact organizations can have on the lives of their employees, customers, and communities.

Luck Companies began its Values Based Leadership journey in 2003, and today exists to ignite human potential through VBL. The support and enthusiasm for this impactful work led to the founding of InnerWill in 2015. The tools, models, and content we use within InnerWill are tested at Luck first. We collaborate with experts and thought leaders around the country to learn, innovate, and build our effective programs — thereby setting the standard for VBL development.

To learn more about the transformative work of InnerWill, download our Annual Report.

Make a Wiser World

Companies who have implemented our values-based approach to leadership have seen a significant impact on organizational outcomes — including higher levels of engagement, lower levels of turnover, and increased alignment around a company’s strategy and mission.



InnerWill’s Board of Directors and Advisors have led the charge in fully implementing Values Based Leadership for themselves, their families, and others around them. Our Board brings a wide range of experiences, competencies and perspectives that help ensure our program excellence and effectiveness.


Our facilitators bring their depth of knowledge, mastery of facilitation, and passion for helping individuals and organizations realize their potential to everything they do.

You have the power to lead better,

so what are you waiting for?

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