Stewardship is by definition an ethic and historically referred to as the occupation of a steward, a person who has the responsibility of taking care of something that belongs to someone else. At Luck Companies, Values Based Leadership at its core is also an ethic, an ethic much like stewardship that activates serving others. Values Based Leadership is built on a core belief that all human beings are born with the extraordinary potential to make a difference in the world. And by living, working and leading in alignment with their core values, principles and beliefs, Values Based leaders ignite that extraordinary potential in those around them. In a sense, Values Based leaders assume the responsibility of attending to something that belongs to someone else—and that something is others’ innate extraordinary potential.

Over the years, philosophers, scientists and thought leaders have consistently agreed on the impact we (all of us) can have when living a purpose-driven life, a life we are living when our extraordinary potential is activated. This is a life enriched by doing good, making a difference and positively impacting the lives of others. And it is oftentimes a life of doing good in the social, economic and environmental dimensions as global stewards.

Values Based Leadership (VBL), as a company philosophy and standard, has raised our awareness of the importance of finding sustainable solutions while positively impacting the lives of others. Not only does this state of consciousness through VBL exist organically at Luck Companies, but it is also intentionally designed and built into the strategies, plans and processes of the businesses within. Just as we utilize VBL to guide our decision-making in sustainability, we also carefully prepare for the future by succession planning and developing leaders through VBL programs, courses and training. As a purpose-driven organization, Luck Companies ensures that associates take ownership in the shared responsibility to lead through our values and continually work to ignite human potential in others by employing and sharing VBL.

By the close of 2012, our VBL message reached more than 20,000 people externally, including customers, prospects, members of communities and academic institutions nationwide. Presentations, webinars and online VBL exercises and tools have also allowed our associates to share VBL and our mission with the world.

Our focus on VBL has enabled us to build, foster and strengthen relationships with many organizations across the nation. For example, our partnership with the Greater Richmond Chamber of Commerce (GRCC) has aided immensely in our efforts to ignite human potential in 2012. Coined “The RVA Leadership Lab,” our partnership with the GRCC offers mid-career professionals in the greater Richmond area a six-month leadership development program centered around VBL. 2012 also marks the third year in working directly with 250 leaders from the YMCA Richmond Chapter. As a result, 8,000-10,000 YMCA Richmond Chapter associates are adopting VBL into their businesses.

Living, leading and voicing VBL inspires and guides the work we do every day. Our mission to ignite human potential has effectively motivated us in 2012 and will continue to do so in 2013.



Mark Fernandes

Mark Fernandes

Having a passion for inspiring people to believe in themselves and become everything they are capable of becoming, Mark works with individuals and organizations to inspire transformation. @MarkSFernandes

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