Partnering with
Enterprising Families

Founded by Luck Companies – the oldest and largest family-held and family run aggregate company in the U.S.- family business is at the heart of InnerWill. Our work is born from the idea that the foundational level of the professional family is common values. These values form the bedrock of the shared vision that unifies and excites the family across all branches and generations. If a family lacks a unifying purpose that goes beyond financial desires, it will be difficult to motivate family members to remain together and pursue collective goals in the long run, especially those that run counter to individual desires. Our process fosters an atmosphere that encourages caring, honest and candid conversation and strengthens family cohesion. Data proves that professionalization efforts that fail to utilize this process produce formal outcomes that offer little long-term value to the family. From Governance and Ownership Succession to facilitating unforgettable family retreats, InnerWill is here to support your family enterprise and allow it to thrive for generations to come.

At InnerWill we have a framework for Values Based Leadership at the family level. The Five Practices of Values Based Families are called practices, not steps, because they are ongoing. This framework serves as the foundation of our programming and can help families like yours learn from the past, create clarity and alignment today, and map out a brighter future.